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Today’s agenda is the marvelous invention of Click and Collect.
If your anything like me then online shopping is your worst enemy. 9 times out of 10 what I order doesn’t fit me, and needs to be returned. So what does that mean? Click and collect is my new best friend when it comes to having the best of both worlds with convenience.
Click and collect offers shoppers the opportunity to be able to shop online, but also be able to return in store, which is one of the major complications online shopping poses – for me at least!
Now let’s get technical. This marvelous creation is a part of the ‘E-business Model’ created by Micheal Rappa. The term ‘click and collect’ falls under the Merchant Model…where companies offer consumers the luxury of both physical and online endeavors of their service or product.
According to Gary Mortimer and Louise Grimmer in the ABC article ‘Why retailers are pushing you to click and collect when you shop online’ there are multiple benefits to having your company provide both physical and online platforms for consumers.
It offers customers the ability to touch the product before they walk out of the store with it, they are still able to order it in the comfort of their own home and if they happen to change their mind they can return or exchange it straight away, which for me if the biggest downside of online shopping.
Companies such as Myer, David Jones, Woolworths, Coles and Ikea have been able to reduce ‘operational costs’ and increase ‘impulse purchases’ as when customers are in store to pick up their order, are often tempted to buy more.
Bell and Howell conducted a study that showed a whopping 49% of customers were more likely to ‘purchase additional items’ when they came to pick up their online orders.
So you tell me…Does click and collect seem like a good business move?
Something that’s beneficial to the business and consumers it’s a win win situation!
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Francesca's Blog 
I feel like click and collect can be a good thing, but I would want to make sure it is used adjacent to face-to-face service. So for example if someone comes into my store to try clothes on, they could purchase styles we might not have and collect them somewhere else. I would be concerned if Click and Collect replaces current jobs.
Great post!
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You raise a great point here that slipped my mind! Thanks for expanding on the topic!
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Honestly have used lick and collect so many times because deliveries would always leave the postal card for me to come collect at the post office anyway! Great insight.
blog: https://paulmonje.home.blog/2019/03/23/crowdfunding-for-eggs-and-humanity/
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That is the exact same reason I love click and collect! So convenient
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I can totally relate to your issue when it comes to online purchases!! Click and collect seems like the solution to this issue and a great way for companies to offer their customers a great experience!
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thankyou so much isabella!
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Click and collect is a great way that businesses have managed to solve the issue of a lack or no customer interaction. At least by having the customer to collect the product they are creating a relationship with the brand and also potentially seeing more products to purchase!
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